Jujhar Singh, General Manager, Microsoft Dynamics CRM and new leader of Microsoft's CRM Business Applications group, said: "The new release is not only our most comprehensive ever, but it also represents a huge leap forward in our journey to deliver intelligent customer engagement."
"Our strategy is clear: to enable organisations to personalise customer experiences – engaging customers at the right time, in the right place and with the right content; to give them the tools to be more proactive, and to empower them with the intelligence to be able to predict trends and identify patterns -- to know what the customer needs and wants before they do."
The new and enriched features include instant document generation in Word and Excel using CRM data; seamless customer service capabilities through Unified Service Desk; and capabilities for intelligent working across all departments, from suggesting cross-sells for Sales, to presenting recommended knowledge articles to Customer Service.
A more detailed look at what CRM 2016 has to offer can be found in Core's article on the features and benefits of the new release.
For information about upgrading to CRM 2016, or implementing CRM 2016 afresh, talk to a member of Core's CRM team or enquire online.